Privacy Policy

Last updated on: 19 May 2025

Carpfield AG and all of its affiliates, subsidiaries and/or electronic communication channels such as for example the Asset Rush platform are hereinafter collectively as well as specifically referred to as ("Carpfield", "we" or "us"). We welcome you to our Websites, mobile applications and other services provided via electronic means (together referred to as "Electronic Services") and we appreciate your interest in our products and services. Data protection and data security are important to Carpfield and we process your personal data responsibly, in accordance with applicable legal provisions and in accordance with this privacy policy.

All the information and offers presented by Carpfield are intended for the use of financially educated or at least financially interested adults and by continuing to use Carpfield Electronic Services, you confirm that you are 18 years of age or older and that you expressly agree with this Privacy Policy.

Please note that we may amend this Privacy Policy from time to time. The applicable version is always the current one, as referenced above (last updated).

Content of this Privacy Policy

In this privacy policy, we inform you about how we collect and process personal data when you visit our website at www.carpfield.com and/or any of our affiliated websites ("Website") and/or if you contact us through social media platforms, communicate with us through other electronic channels or if you use any of our services in any other way.

Personal data is all information that refers to an identified or identifiable person. A data subject is a person about whom personal data is processed. Processing includes any handling of personal data, regardless of the means and procedures used, in particular the storage, disclosure, retrieval, deletion, recording, alteration, destruction and use of personal data.

We process personal data in accordance with Swiss data protection law which as a general rule is intended to offer an equivalent protection regime as the European General Data Protection Regulation (EU-GDPR). But to avoid confusion, our Data Protection measures have all been developed and designed in accordance with the relevant Swiss Data Protection Laws, Ordinances, Rules & Regulations.

We do not intend to process any data in such a way or at a location where the EU-GDPR would become applicable. However, to the extent that there is a claim that EU-GDPR should be applicable, then all of our data processing and data protection rules, measures and systems are to be interpreted that our data processing is also in compliance with the following legal provisions in connection with Art. 6 para. 1 EU-GDPR and the corresponding sub-paragraphs as follows:

  • a) Processing of personal data with the consent of the data subject.
  • b) Processing of personal data for the performance of a contract with the data subject and for the implementation of corresponding pre-contractual measures.
  • c) Processing of personal data to discharge a legal obligation to which we are subject under any applicable EU law or under any applicable law of a country in which the EU-GDPR is applicable in whole or in part.
  • d) The processing of personal data for the purpose of protecting the vital interests of the data subject or another natural person.
  • f) Processing of personal data to protect the legitimate interests of us or third parties, unless the fundamental freedoms and rights and interests of the data subject prevail. In particular, legitimate interests include our business interest in being able to provide our website, information security, the enforcement of our own legal claims and compliance with Swiss law.

We process personal data for the duration necessary for the respective purpose or purposes. In the case of longer-term storage obligations due to legal and other obligations to which we are subject, we limit the processing accordingly.

Responsibility for data processing

Carpfield is responsible for the data processing described in this privacy policy.

If you have any questions or if you would like to exercise your rights as a data subject under data protection law, please contact us via info@carpfield.com or write to:

Carpfield AG Data Protection Officer Guilherme Alexandre Brandschenkestrasse 5 8001 Zurich

Personal data processed during communication and service provision

We collect the information you provide to us as follows:

  • When you contact us;
  • When you register as a user on the Website or the Online Platform;
  • When you apply for a job with us;

This includes general personal data, e.g. name and contact details, as well as any information about your position or role in the organisation on whose behalf you are contacting us.

We also process personal data that we receive from third parties. This regularly includes personal data that we receive in correspondence or in meetings with customers or business partners, e.g. your name and details of your work as a team member of the customer or business partner.

Provision and use of our website and online platform

Types of data being processed upon information access

In general you can retrieve information and find out more about Carpfield and our range of services on the website without telling us who you are. When you use our Electronic Services, details of your usage may be automatically registered by our backend systems (such as your ip address, browser, http-header user agent, device-specific information the content you accessed, including time and date of access, usage and user interaction, and the redirecting website from which you came to our Electronic Services).

We also process personal data such as your name, address, e-mail address, phone number, date of birth, gender and other data transmitted to us if you register for the usage of our Electronic Services or if you complete a registration form or comment field for a newsletter, product demos, etc.

Use of our online platforms

We operate Carpfield Pro and Carpfield Plus (each an "Online Platform" and together "Online Platforms"). If you register as a user on an Online Platform, we collect the information you provide to us. This includes general personal data such as name and contact details as well as personal information that you or other users enter, upload, generate, store and edit when using the online platform.

Note on the use of cookies

We use cookies, tags and similar technologies on the website to provide you with the best user experience possible and to help us improve the website. Cookies are text files that are downloaded to your computer or mobile device when you visit a website or use an app.

Some of the cookies we use are necessary to provide certain features of the website. In addition, we use cookies to analyze the use of the website and to obtain information to optimize the website. You can find out more about our use of cookies when you use the Cookie Preferences selection implemented on the Website. In addition, we refer to our transparency statement on the integration of third-party services.

You can instruct your browser not to accept cookies or to request you before a cookie is set. You can also delete cookies on your device by using the corresponding function of your browser. You also have the option of informing us of your preferences regarding the acceptance of cookies via the Cookie Preferences selection used on the website.

Web analytics

We use web analytics services (currently Google Analytics, HubSpot) to evaluate the use of the website and obtain information for its optimization. Google Analytics and further analysis tools are provided by Google Inc., which is domiciled in Mountain View, California, USA ("Google"). Google is certified under the Swiss-U.S. Privacy Shield treaty. The web analytics services we use collect and store usage data using cookies. Before they are transmitted to a server outside Switzerland/EU/EEA, the requesting IP addresses are shortened. We therefore do not transmit any personal data to the provider of web analysis services abroad.

Advertising technologies

We use advertising technologies from Google Ads on the website. This allows us to target people who visit our website with advertising that is relevant to them when they visit other websites. The advertising material is displayed on the websites you visit based on an analysis of your previous use of our website. For this purpose, the providers of advertising technologies set cookies when you visit our website.

Social Plugins

The social plugins used on the website allow you to recommend and share our content on social networks. You can recognize the social plugins on the website by the logos of the respective social network. If you interact with the social plugin, data will be sent to the respective provider of the social network.

Resources from external websites

We integrate resources from external servers on our website. These contain technical resources (fonts) as well as links to content from third parties.

The technical resources are used to improve the performance or security of our website. When retrieving these resources, the operator of the external servers learns your IP address and/or certain marginal data that is necessary for the use of the external operator's servers. Further information can be found in our transparency statement on the integration of third-party services.

Carpfield Electronic Services may contain links to third-party Electronic Services that are not operated or monitored by us. Please be aware that such third-party Electronic Services are not bound by this Privacy Policy and that we are not responsible for their content or their principles regarding the handling of personal data. We, therefore, recommend consulting and checking the individual privacy policies or terms of use of third-party Electronic Services.

Use of our social media pages

On our social media pages you will find articles on current developments at Carpfield as well as on our range of services. The social media providers collect and analyze usage data such as the number of visits and demographic information about visitors to our company pages.

We receive evaluations from the social media providers based on this. These contain only aggregated or otherwise sufficiently anonymized data. Only the respective provider can identify you on the basis of the usage data collected. Therefore, please note the privacy policy of the respective provider.

Use of our newsletter

Upon agreeing to receive our newsletter, we collect the information you provide to us. This includes general personal data such as first name, surname and e-mail address.

By subscribing to our newsletter, you acknowledge and agree that your information may be processed and stored by Substack, the third-party platform we use to manage and distribute some of our newsletters. Substack's privacy policy will apply to any data processed through their platform.

You can also inform us at any time that you would like to opt out of receiving our newsletter in the future. Please use the unsubscribe link at the end of the newsletter.

Recording of Calls and Meetings

Carpfield may record calls or meetings initiated within the context of the services provided. These recordings are used solely for quality control and the improvement of our services. The recordings are not shared with third parties and are stored securely in accordance with our data protection practices.

Purpose of recording:

  • To ensure the quality of our customer service
  • To train and improve our staff performance
  • To review and enhance our service offerings
  • To maintain accurate records of discussions and agreements

By participating in a call or meeting with Carpfield, you implicitly agree that the interaction may be recorded. Your continued participation in the call or meeting shall be deemed as express consent to such recording and constitutes acceptance of Carpfield's recording practices as outlined in this Privacy Policy.

Access to recordings is strictly limited to authorized Carpfield personnel for the purposes stated above. Recordings are retained only for as long as necessary to fulfill these purposes and are then securely deleted in accordance with our data retention policies.

You have the right to request information about any recordings of your interactions with Carpfield, subject to the rights and limitations outlined in the "Your rights in relation to your personal data" section of this privacy policy.

For what purposes we process your personal data and on what basis

We process your personal data primarily in order to inform you about our range of services and to provide, document and bill our services in accordance with our contractual and legal obligations.

In addition, we process your personal data for the following purposes:

  • For the performance of a contract to which you are a party or in order to take steps at your request prior to entering into a contract;
  • Responding to your inquiries and communicating with you;
  • Processing your registration
  • Responding to job applications;
  • To facilitate client administration.
  • Provision of the Website and the Online Platform;
  • For compliance with a legal obligation to which we are subject;
  • To check the identity and suitability of clients for certain products and services;
  • Analysis and optimization of the use of the website and the online platform
  • Marketing and advertising including without limitation to inform you about new developments at Carpfield and about new services (e.g. via our newsletter; whereby you can inform us at any time that you would like to opt out of receiving such information in the future);
  • To establish a basis for future information on the products and services offered by Carpfield and to improve their quality;
  • Optimizing our posts on our social media company pages;
  • To facilitate technical administration, research and further development in connection with Carpfield electronic services;
  • To ensure the security and operation of our IT environment;
  • In case of attending Carpfield events you agree on filming and publishing of video materials for promotional purposes
  • Fulfillment of legal obligations; and enforcement of legal claims.

We have a legitimate interest in the processing of your personal data in accordance with the purposes mentioned. Some processing is also necessary so that we can fulfil our contractual or our legal (e.g. retention obligations) obligations towards you. On this basis, we process your personal data if and to the extent that the applicable data protection law requires a legal basis or justification for the lawfulness of data processing in general or for certain processing activities.

We process all your personal data in accordance with the applicable laws on data protection and for as long as required.

How we store and protect your personal data

We store your personal data only to the extent and for as long as is necessary for the fulfilment of the purposes described in this data protection declaration or for the fulfilment of legal obligations.

In the interest of the integrity and confidentiality of personal data, we take appropriate technical and organizational measures. In accordance with our risk assessment, we implement in particular access controls, access controls and procedures for regularly reviewing, assessing and evaluating the effectiveness of the measures.

Who we share your personal data with

In order to achieve the purposes described in this privacy policy, it may be necessary for us to pass on your personal data to other companies. These are the following categories of recipients:

  • Other group companies;
  • External service providers;
  • Suppliers and business partners;

Place of processing

We store and process your personal data primarily in Switzerland and the EU. However, we may also transfer your personal data to recipients in countries outside Switzerland or the EU (Kosovo). We transfer data to countries without adequate data protection on the basis of standard data protection clauses or legal exceptions (e.g. necessity to fulfill the contract).

Your rights in relation to your personal data

You have the following rights in relation to personal data concerning you:

  • The right to obtain information about what personal data we store about you and how we process it;
  • The right to receive or transmit a copy of your personal data in a commonly used format;
  • The right to rectification of your personal data;
  • The right to erasure of your personal data; as well as
  • The right to object to the processing of your personal data.

Please note that legal requirements and exceptions apply to these rights. To the extent permitted by law, we may refuse your request to exercise these rights. You also have the right to lodge a complaint with the competent data protection supervisory authority.

How we can change this Privacy Policy

We can change this privacy policy at any time, in particular if we change our data processing or if new legislation becomes applicable. The version provided on our website applies.

This document was generated with the support of dp-services.ch.